Victoria DeVita & Co.
Strategic Growth Advisory
Confidential Proposal

Marketing Roadmap
& Investment Proposal

Prepared For
Krystal
Alicia Marie Group
Prepared By
Victoria DeVita & Co.
Strategic Growth Advisory
victoriadevita.co01
02Recommended Roadmap

A clear path to a consistent pipeline of qualified leads.

Based on our conversations, I've prioritized the recommendations below based on what I believe will have the greatest impact on building a consistent pipeline of qualified leads while supporting the long-term growth of Alicia Marie Group. Everything below is available à la carte, allowing you to build the marketing plan that best fits your goals and budget.

Phase One

Build the Foundation

Marketing Strategy Intensive

Investment
$1,250
  • Brand positioning
  • Messaging strategy
  • Ideal client refinement
  • Service positioning
  • Marketing roadmap
  • Website planning
  • Content pillars
  • LinkedIn strategy
  • Referral strategy
  • 90-day action plan

Brand Identity Package

Investment
$1,000
  • Complete brand guide
  • Typography
  • Color palette
  • Brand voice & messaging
  • Business card design
  • LinkedIn Company Page setup & optimization
  • Facebook Business Page setup & optimization
  • Instagram Business Account setup & optimization
  • Bio/About copywriting for all platforms
  • Contact information & profile optimization
  • Consistent branding across every platform

Website Design

Investment
$1,000
  • Fully custom website
  • Mobile responsive design
  • Contact forms
  • Service pages
  • Lead generation strategy
  • SEO foundation
  • Basic on-page SEO
  • Website launch
  • Four professionally written SEO blog posts published before launch

Launching with blog content immediately establishes authority while giving Google valuable content to index from day one.

Referral Growth System

Investment
$500
  • Referral strategy
  • Client referral email sequence
  • Referral messaging
  • Website referral copy
  • Referral call-to-action
  • LinkedIn newsletter referral section
  • Client communication templates

Referrals are expected to be one of the strongest sources of new business as Alicia Marie Group grows.

Initial Investment
Marketing Strategy Intensive$1,250
Brand Identity Package$1,000
Website Design$1,000
Referral Growth System$500
Total Initial Investment$3,750
Phase Two

Build Authority & Generate Leads

These services are designed to consistently increase visibility, strengthen authority, improve SEO, and generate qualified inbound leads — compounding in value the longer they run.

LinkedIn Management

Investment
$750/month
  • Three posts each week
  • Two posts on personal profile
  • One post on company page
  • Content writing
  • Graphics
  • Scheduling
  • Hashtag research

SEO Blog Writing

Investment
$800/month
  • Four professionally written SEO blog posts
  • Keyword research
  • Internal linking
  • Calls-to-action
  • Publishing

These blogs become long-term marketing assets that continue driving traffic long after they're published.

Highly Recommended

LinkedIn Newsletter

Investment
$600/month
  • One professionally written LinkedIn Newsletter every month
  • Thought leadership content
  • Strategic calls-to-action
  • Built using the monthly blog content for maximum efficiency and consistency

LinkedIn Newsletters are one of the strongest tools available for B2B service providers. Subscribers receive notifications whenever a new issue is published — keeping Alicia Marie Group top-of-mind with referral partners and potential clients while continuously building authority.

Facebook & Instagram Content

Investment
$750/month
  • Three posts each week
  • Content creation
  • Graphics
  • Scheduling
  • Cross-posting where appropriate

Community management, responding to comments, and posting inside Facebook groups are not included. Facebook is primarily recommended as a relationship-building platform where Krystal can personally participate in bookkeeping, accounting, finance, and small business networking groups while Victoria DeVita & Co. provides the supporting content.

Monthly Investment
LinkedIn Management$750
SEO Blog Writing$800
LinkedIn Newsletter$600
Facebook & Instagram$750
Total Monthly Investment$2,900
03My Recommendations

Where I recommend we begin.

Launch First
  • Marketing Strategy Intensive
  • Brand Identity Package
  • Website Design
  • Referral Growth System
Highest Priority Monthly
  • LinkedIn Management
  • SEO Blog Writing
  • LinkedIn Newsletter
Add When Ready
  • Facebook & Instagram Content

Layer in once the foundation is generating consistent momentum.

The recommendations above are prioritized based on what I believe will generate the strongest return on investment while helping Alicia Marie Group maintain a consistent pipeline of qualified leads. As the business continues to grow, additional marketing initiatives can be layered in to further expand visibility and reach.

Victoria DeVita & Co.
Strategic Growth Advisory
Prepared for Krystal · Alicia Marie Group